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Thursday, November 1, 2007

Google Adsense Earnings - Real or Mirage?

In a recent web content for one of our clients, I sang paeans to Google Adsense earnings' potential. In particular, I was referred to an article in USA Today [http://www.usatoday.com/tech/news/2006-03-28-googe-adsense_x.htm] that showcased instances of substantial Google Adsense earnings by "third-world" website owners for whom Google's doles are like god-sent (never mind Google's own skyrocketing revenue from Adsense). Since I was constrained by my client's need to write on virtues of Adsense while authoring his web content, I couldn't focus on 'allegedly' darker sides of Adsense. I say 'allegedly' because it is not clear whether Google really is the culprit as made out to be. Be that as it may, let me turn to what a few website owners faced while trying to claim a pie of Google Adsense earnings.

Stas Bekman's story

Stas started publishing Adsense ads on his website from December, 2005. His site was already receiving 600 page-views a day, so Stas thought Adsense ads would be ideal to put his site-estate to perfect use. Since Adsense delivered highly targeted ads, there was always a chance that his viewers would click on the ads resulting in revenues for both Stas and Google. He was not off the mark in his assumption. The ads displayed on his website did generate clicks, and on one day the number of clicks surged to 169. This generated Stas's Google Adsense earnings of $32 on a single day. The 'WOW' however didn't last long.
Tip! Don't 'beg for clicks' or provide any incentive for clicking on your Google AdSense ads.

Google came hotfooted and charged Stas of generating invalid clicks from his website, suspending his account promptly. Whatever his Google Adsense earnings were at the time of suspension also stood withdrawn. Since Stas didn't pull down the ads immediately though they were of no use to him for the time being, it remained unclear as to who earned the commission money for the clicks generated during this period.

Stas got going immediately and after a series of email correspondence, his account was finally restored by Google a few days later. Stas apparently agreed that deliberate clicks (click fraud) triggered the episode (which Google too said). But the question remained as to who did that? As it turned out, Stas had to forego $30 of his Google Adsense earnings. He didn't mind. He reasoned that for all its supposed follies, Adsense does fetch money for his website. What has Stas got to say on his experience? Taste this:
Tip! Ad Blocking: Some offices and similar work-environments are now actively blocking Google AdSense advertisements from showing on their browsers. Google has responded with server side publishing of ads for some large web-publishers.

"...the next time you get excited by all those books and sites touting Google Ads as your greatest source of revenue, think twice before you waste your time and energy on something that is *not* under your control and can be taken away by a malicious user in co-operation with Google AdSense team. Google AdSense is undeniably a great tool when it works, but I'd definitely love to have a better control over it."

Click here to read Stas Bekman's story.

Benjamin Cohen's account

A similar experience is reflected in Benjamin's account. In his case, after Adsense earnings stopped for him for the first time, Benjamin waited awhile and applied afresh. He got a new account but that too was terminated by Google for alleged 'click fraud'. Though he gives a fair measure of his Google Adsense earnings each time his account operated, Benjamin fails to mention anything regarding number of clicks or whether there were anomalies in them. After going couple of times through Benjamin's article, I concluded that more information would be needed to know what exactly happened. Benjamin complains about the VAT payments but that is something not directly related to Google Adsense earnings per se.
Tip! ) Quality Content Site. Build a quality content site incorporated with Google Adsense ads that target the subject and keywords of your article and website.

Benjamin Cohen's account can be reached here.

The truth

The truth must lie between what Stas and Benjamin faced and the policies of Google Adsense. Let me turn to what Google has to advise on Adsense. To be sure, Google has lined up many success stories that range from health website to home improvement site to even one that deals in aircraft seating information for frequent flyers. If you feel intrigued, there's perhaps a reason or two there. The common thread is the fact that many site-owners do have bulging Google Adsense earnings.

Speaking on behalf of Google, its reluctance to spell out all that we want to know is understandable, given the fact that the contextual advertising scene is becoming very competitive with each passing day. Having said that, I want to echo Stas's wish of having more control on Adsense account. In the least, let Google automatically filter self-clicks and not count them for revenue. YPN (Yahoo! Publisher Network) is already doing that. Why Google cannot is a mystery. If Google takes care of this small scruple, it'll make life easy for many site owners like Stas and Benjamin.
Tip! ) You have Google Adsense ads that are targeted to your keyword/phrase rich original content site when visitors looking for more information arrive.

Summing up

Perhaps Google has reasons to act against Stas and Benjamin like it did. Perhaps not. Is the reason attempted click fraud? If so, what about their insistence that they didn't do what Google says they did? Even as the debate continues, let there be no doubt that the lure of handsome Google Adsense earnings is too much for small website owners to not abstain from opting for it.

An avid web-watcher, Partha Bhattacharya is a web content writer and writes web content of all hues. Partha also runs blog on search marketing.

Getting Started With Google Adsense

It's probably one of the hottest topics out there, and with good reason. Where else can you get paid over and over again for doing something once? Of course I'm talking about Googles Adsense program, for website publishers who don't mind placing a small bit of code into their sites to show ads in return for a share of the profits.

It's relatively easy to get started with Google Adsense, as all you need to have is a website or blog on which to show the Adsense ads, and a Google Adsense Publishers Account. To get an Adsense account you need to go to www.Google.com/adsense and apply for an account, as long as your website complies with their terms, you will be accepted and be able to log in to create your Adsense ads. If you don't have a website, you can setup a blog for fr.ee at http://www.blogger.com put up some content, and submit this. Blogger is also owned by Google, and some people claim this gives you a better chance of acceptance, whether it does or not you decide for yourself.

For the next part, once you are logged in you need to choose what type of ads to display, link units are just one line links to sites related to your sites keywords, ad units are the blocks of code you see everywhere with a short description, a link and a url for each site advertised. Once you have chosen which ad type to display, you can then choose the size and format of the Adsense box. This is where you must make a decision to ensure it fits in with your site, where you are going to place it.

Be aware that irregular sized and shaped adsense boxes work better than the regular ad sizes, 468x60 is immediately picked up as an ad due to banners being this size for so long online and has a low clickrate, while the 336x280 and 300x250 adsense blocks work much better. There is also some arguments as to whether you should blend the ad into your site by using the color palette Adsense gives you to edit the ads colours to make the colours the same as your site, or to make them stand out by making them a different colour, this will depend on your site, and you can test to see what works best.
Tip! Step Next step is to build your one-page Google Adsense money machine. Find a free article in one of the article directories and set up a page with your keyword targeted article and three Adsense ad blocks.

After you have setup the format, colour scheme and type of ad, you will get the code to add to your site. Before you go ahead and paste it in, it's a good idea to setup channel tracking. Setup different channels named so that you will know what it is about, and this will enable you to track which ads are working, on which sites by changing them around, and tagging them with different channel ID's. This is one of the most overlooked parts of Adsense, the ability to track your ads through channels affords you the ability to test and tune to get the ideal colours, and placement for your adsense blocks.
Tip! ) You have Google Adsense ads that are targeted to your keyword/phrase rich original content site when visitors looking for more information arrive.

Adsense does a good job of finding ads related to your site, and you have no input into what will be shown. Sometimes it gets confused, so you may have to tweak your sites copy to make the keywords more prominent so Adsense can do a better job of targeting your visitors with the ads displayed. Obviously the better the ads target your visitors, the more relevant they will be and the better the clickthrough rate.

As we already said, Adsense is a great way to make some income, and some people are even making a good living from it, it's residual income, fairly easy to setup and low maintenance. If nothing else it will help pay the hosting fees for your website, so why not get started with Google Adsense today?
Tip! Do not hack or modify Google AdSense code other than to change the parameters that Google authorizes you to change.

Douglas Titchmarsh publishes his own newsletter at http://www.thediscountebookstore.com/blog and recommends Joel Comms' Adsense Secrets ebook for people who wish to make more money from Adsense http://www.cashinonline.info/recommends/adsensesecrets.php

How to Profit from Google AdSense and Google Referral Programs?

If you have your own website, you should consider Google Adsense in your website homepage and content pages.

Google AdSense is a simple and easy way for website publishers to display relevant Google ads on their website homepage and content pages and earn money. Because the ads are related to what your visitors are looking for on your own website — or matched to the characteristics and interests of the visitors your content attracts — you'll finally have a way to both monetize and enhance your content pages.

Now, you can earn more by spreading the word about AdSense and Firefox through the Google Referral Programs.

By adding a referral button to your website, you can help connect users to useful products like AdSense and Firefox - while generating additional earnings in the process. If you're not already an AdSense publisher, you'll need to sign up in order to use referrals. Click the Google icon for full information and online application.

For Google Adsense resources click here to access the webmaster support center by Google http://www.google.com/support/webmasters/
Tip! Do not hack or modify Google AdSense code other than to change the parameters that Google authorizes you to change.

With regard to the know-how and insider secret for cracking Google AdSense code check it out here http://www.clicksbucks.com/adsense_secret.html

Check out the Adsense Secret to see the real, recent screenshot of earning stats page. With Google's permission, the author Joel reveals how much he is making with AdSense. But they've asked Joel to keep details of CPM and CTR private, so he has blacked them out in order to comply with Google's terms of service.
Tip! Don't 'beg for clicks' or provide any incentive for clicking on your Google AdSense ads.

For the more detailed information on Google adsense and Google Referral Programs, check into this link http://www.clicksbucks.com/adsense-referal-program.html

David Au Affiliate Marketing Guide to Make Money Online with Power Tools & Resources http://www.clicksbucks.com

Let's Google and Yahoo Our Kids' Education

I love Google and Yahoo. With Google and Yahoo I can search the Internet on any subject that interests me, at any time day or night, in the comfort of my home. I was thinking how much fun it is to learn new things with Google or Yahoo, compared to the boredom or learning torture that public schools put millions of kids through every day.

Let's consider the differences in how a typical child (we'll call her Jenny) learns when she uses Google or Yahoo, compared to how she learns in her public-school classroom.

First, with Google or Yahoo, Jenny can explore any subject that fascinates her. She literally has the whole world at her fingertips. She can learn about tulips, cooking, dinosaurs, fashion, arithmetic, model airplanes, how to play the piano, or story books by thousands of authors.
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When she is older, she can search dozens of Internet libraries, including the Library of Congress, for information on any subject under the sun.

In contrast, in her public-school classroom, Jenny must study only the subjects the teacher or school principal says she must study, even though these subjects might bore her to death.

Second, with Google or Yahoo at home, Jenny can spend as many hours as she wants studying any subject that fascinates her. If she likes flowers, she can spend all day learning about different flowers, how they grow, the best season to plant them, how sunlight helps them, or how much water each flower needs.
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In contrast, in public school, Jenny usually spends about 50 minutes on each subject the school forces her to study. She has to go to a different class on a different subject every 50 minutes, even if she was interested in the subject she was studying in her previous class. This can strangle her interest in any one subject. For Jenny, public school turns learning into broken, disconnected bits of knowledge on subjects that often bore her.
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Third, with Google and Yahoo, Jenny learns at her own pace. If she doesn't understand something she reads about, she can ask her Mom or search Google and Yahoo to find the answer. She can spend as much time as she wants with a problem that intrigues her. Because she can learn at her own pace, she feels safe and comfortable learning with Google and Yahoo.
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In her public-school class, however, Jenny has to learn all the material the teacher gives her in the specific time the teacher allows. Then (in later grades) the teachers will test her. If Jenny didn't like to study the subjects the teacher told her to learn and did bad on her test, she can feel hurt and humiliated. She then associates learning with pain and humiliation. This in turn can extinguish Jenny's joy in learning.
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With Google and Yahoo, Jenny finds learning a constant joy. With public schools, more often than not, learning becomes a boring drudge or worse.

Government-controlled public schools will never give your kids the kind of joyous education they deserve, the kind your children can get in a homeschooling environment. At home, your kids can learn from Google, Yahoo, learning software, or hundreds of other low-cost education resources available to you right now.
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So how can we Google and Yahoo our children's education? Parents, you might seriously consider taking your children out of public school, permanently. Let your kids once again discover the joy of learning with education alternatives like Google and Yahoo, homeschooling, or low-cost, quality, Internet private schools.

I talk about all these great education alternatives for your children in my book, "Public Schools, Public Menace: How Public Schools Lie To Parents and Betray Our Children."

Joel Turtel is an education policy analyst, and author of "Public Schools, Public Menace: How Public Schools Lie To Parents and Betray Our Children."

Contact Information:
Website: http://www.mykidsdeservebetter.com,
Email: lbooksusa@aol.com,
Phone: 718-447-7348.

Article Copyrighted © 2005 by Joel Turtel
NOTE: You may post this Article on another website only if you set up a hyperlink to Joel Turtel's email address and website URL, http://www.mykidsdeservebetter.com

Increase Adsense Earnings By Quitting Smoking

I have been running the google adsense adverts on a number of my websites for around a year now. I have to admit that I am nowhere near the stage when I would be able to consider retiring on its income. I am quite envious of these people that you read about who are saying that they are earning two thousand dollars a week on the program but am fairly sure that most people would be happy to earn six hundred dollars a month. What adsense has helped me to do, quite strangely enough, is to stop smoking. I will explain how in this article.

In the first couple of months after I had had added the google adsense code onto some of my websites, I would go and check how much it had earned on a particular day and would be happy if it was over ten dollars. The average daily figure at this stage was around five or six dollars.
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I wanted to find ways of attracting more visitors to these websites which in turn I believed would help me to increase my adsense earnings. I also thought about having a number of new sites built for the same reasons.

One day I was very happy as I had made sixteen dollars, this was the most I had ever made in one day. I live in the UK and this would equate to be worth about nine pounds. Later that evening my wife asked if I would be willing to go to the shops to buy her some cigarettes. I was quite happy to go as I also needed to buy some for myself. When I arrived at the shop, I asked the shopkeeper for the forty cigarettes and he in return stated how much it would cost. This amount was more than the nine pounds I had made that day on adsense.
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Even though I was well aware of how much a packet of cigarettes would cost, this still came as a bit of a shock to me. There I am working very hard in an attempt to increase my adsense earnings and then go about throwing what money I have made down the drain by smoking these fags.
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This was enough to give me the inspiration to stop smoking, I am not trying to say it is easy but knowing that over a course of a year I am likely to save around a thousand pounds was a big help to me.

My wife has also been very determined and has managed to quit smoking. We now live in a much healthier environment and can now afford to have a holiday abroad each year.
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